Lecture Description:
In this unique lecture, Dr. Amir Kahani presents a practical and breakthrough approach to business leadership:
VSO – Value Strategic Optimization,
an actionable framework that integrates purpose, profitability, and business ethics — not as a theory but as a concrete strategic toolkit for real-world decision-making.
Instead of discussing values as abstract ideals, Dr. Kahani reveals a hands-on methodology designed to help executives combine market positioning, genuine customer value, and social contribution — and transform them into clear business growth engines.
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What Makes This Lecture Unique?
• Action-Oriented: Every tool and model shared is designed for immediate organizational application.
• Executive-Focused: The approach is tailored for senior leaders who operate under pressure, uncertainty, and intense competition.
• Value-Driven: Not “another lecture on sustainability” — but a result-oriented system that delivers profit, differentiation, and long-term stability.
• Deep Yet Practical: Combines Value-Based Selling, Value-Based Pricing, ethical management, and a clear organizational Purpose.
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Value for Participating Companies:
• Identify and articulate the company’s UBC (Unique Business Contribution) the real added value offered to customers and the market.
• Develop a strategic model that strengthens profitability and customer loyalty.
• Learn how ethical leadership builds trust and creates long-term relationships with customers, employees, and investors.
• Gain a fresh strategic mindset to manage and grow in uncertain times.
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Key Takeaways for Participants:
• A clear and actionable methodology for implementing VSO within their organization.
• A focused process for identifying unique value and embedding it into pricing, sales, and business development strategies.
• Insights from neuropsychoanalysis and behavioral economics on how customers make decisions.
• Real-world examples of organizations that have successfully implemented this approach and turned it into growth.
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Main Topics Covered:
1. The VSO Model – Purpose, Value, and Ethics as practical business drivers.
2. How to create Profit with purpose without compromising competitiveness.
3. Identifying your company’s UBC as a strategic market differentiator.
4. Managing customer emotions and fears — how ethical behavior builds safety and drives decisions.
5. A structured process for aligning leadership, sales, branding, and innovation teams.
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Target Audience:
• CEOs and C-level executives
• Business development, marketing, and sales leaders
• Board members
• Corporate responsibility and sustainability officers
• Companies in tech, finance, industry, healthcare, transportation, and retail
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Duration:
60 minutes + interactive Q&A or practical discussion.
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Summary:
This lecture shows how businesses can combine values and ethics with measurable business results, giving leaders a clear, actionable framework to lead purposefully and win with meaning.