Through the Looking Glass:

Building Business from the Ground Up the Value Chain

About The Book
Dr. Amir Kahani's book explores understanding and resonating with sales and user experience in the fast-paced business world. It emphasizes the importance of responding to ever-changing market trends and proactively creating a harmonious relationship between businesses and their user communities.

Dr. Kahani introduces a groundbreaking methodology - the “Unique Business Contribution” (UBC) - that pushes business stakeholders to look beyond the unpredictable market trends. The UBC approach fosters mutual innovation and growth, ensuring businesses resonate with users' profound needs and evolving aspirations.
The book also delves into the psychology behind buying decisions, emphasizing how understanding this can lead to retaining clients and ensuring a consistent revenue stream. It offers a comprehensive blueprint for the tech domain, amalgamating critical insights from tech marketing, sales, and R&D. It aims to reinforce user trust, drive tech innovations, and establish an unbeatable stance in the competitive tech arena.
Whether you're an emerging entrepreneur, an experienced Silicon Valley expert, or intrigued by the tech business landscape, this book is an indispensable guide. It invites you to venture into a realm where tech strategies align with the ever-changing user pulse, fostering a genuine connection with your users - the cornerstone of constant innovation and unrivaled success.
Whether you're in tech, retail, healthcare, finance, or any other industry, this book is essential.
Why This Book?
Whether you're in tech, retail, healthcare, finance, or any other industry, this book is essential. This book is tailored for anyone keen on mastering the art of user engagement in their respective fields.

It's a comprehensive guide that sheds light on the intricacies of user behavior and the importance of aligning your strategies with their needs. Kahani’s approach in this book is sector-agnostic, focusing on universal principles that apply to any business aiming to understand better and cater to its customers. While the Unique Business Contribution (UBC) methodology is a component of this narrative, the book's focus is broader, offering a variety of strategies and insights beyond the UBC framework.

This book is a call to action for all professionals to elevate their understanding of customer engagement. It provides practical insights and strategies for building trust, fostering innovation, and achieving success in any sector. Whether you are a budding entrepreneur, a seasoned professional, or someone deeply interested in consumer psychology and business strategy, "Unique Business Contribution" is a valuable resource that offers a fresh, holistic perspective on engaging with and understanding your user base.
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